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Introducing: Discovery Kit™: dSTORM in Cells. Learn More

Privacy policy

We are Oxford Nanoimaging Limited (‘us’ or ‘we’). Welcome to our Privacy Policy.

We respect your privacy and is committed to protecting your personal data. This Privacy Policy will inform you how we look after your personal data when you visit our website (www.oni.bio) and tell you about your privacy rights and how the law protects you.

Personal data means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us by visiting our Contact Page.

This Privacy Policy was last updated on December 8, 2022.

1. What personal data we collect and why

We may collect, use, store and transfer different kinds of personal data about you as follows:

  • When you request a demo we will collect your first name, last name, email address, telephone number, company name, country you’re based in and professional role. We collect this information because it is on our legitimate interests to properly respond to your query.
  • When we onboard you as a customer we will collect your first name, last name, email address, telephone number, company name, country you’re based in, professional role, billing address, and delivery address. We collect this information for the purposes of entering into and performing a contract with you.
  • When you sign up to receive further information we will use your first name, last name and email address to provide you with our news updates in line with any preferences you have told us about. When we send you our news updates because you have opted-in to receive them, we rely on your consent to contact you. You can unsubscribe from our updates at any time by responding to any email you receive from us to tell us you wish to unsubscribe or by Contacting Us.
  • When you visit our website and consent to our use of cookies we will collect technical information including how you use our website and emails, for example whether you open our emails and which links you click on; your Internet Protocol (IP) address, and details of which version of web browser you used; and information on how you use our website. For further information about use of cookies and similar tracking technologies on our website, please see our Cookie Policy.
  • If our business is sold we may share your personal data with the buyer because we have a legitimate interest to ensure our business can be continued by the buyer. If you object to our use of your personal data in this way, the buyer of our business may not be able to provide services to you.

2. Who we share your personal data with

  • Business partners, suppliers and subcontractors for the performance of the contract we enter into with them or you.
  • Delivery providers and logistics companies for the performance of the contract we enter into with you to deliver the products and software you order.
  • Regulators/ Authorities/ Enforcement Agencies if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of our clients or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection.
  • Prospective buyers of our business under our legitimate interest to ensure our business can be continued by the buyer.

3. How long we keep your personal data

We will only retain your personal data for as long as we need it unless we are required to keep it for longer to comply with our legal, accounting or regulatory requirements.
In general, this means that we will only hold your personal data for up to 7 years.

In some circumstances we may carefully anonymise your personal data so that it can no longer be associated with you, and we may use this anonymised information indefinitely without notifying you. We use this anonymised information to improve the way we work and our products and services.

4. Where your personal data is processed and stored

We design, build and run our systems to protect your personal data, both while it’s processed and when it’s stored.

Your personal data may be transferred outside of the UK or European Economic Area (EEA). Where this is the case, all appropriate technical and legal safeguards will be put in place to ensure that you are afforded the same level of protection as within the UK and EEA.

To know more about what steps we take to protect your personal data while transferring it outside the UK and EEA, please contact us using the details above.

5. How we protect your data and keep it secure

We are committed to keeping your personal data secure. We have set up systems and processes to protect against unauthorized access or disclosure of your personal data – for example, we protect your data using varying levels of encryption.

We also make sure that any third parties that we deal with agree to keep all personal data they process on our behalf secure.

6. Your rights

You have various other rights under applicable data protection laws, including the right to:

  • access your personal data (also known as a “subject access request”);
  • correct incomplete or inaccurate data we hold about you;
  • ask us to erase the personal data we hold about you;
  • ask us to restrict our handling of your personal data;
  • ask us to transfer your personal data to a third party;
  • object to how we are using your personal data; and
  • withdraw your consent to us handling your personal data.

You also have the right to lodge a complaint with us or the Information Commissioner’s Office, the supervisory authority for data protection issues in England and Wales. If you are based in the EU you can find your relevant supervisory authority here.

Please keep in mind that privacy law is complicated, and these rights will not always be available to you all of the time.

7. Links to other websites

Our website contains links to other websites. Our Privacy Policy only applies to our website and doesn’t cover other websites we link to.

8. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. In that case, the ‘last updated’ date at the top of this page will also change. Any changes to this Privacy Policy will apply immediately.

If these changes affect how your personal data is processed, we will take reasonable steps to let you know.

This Privacy Policy is versioned and you will have access to past versions of this page.